The project focussed on using a Community Centred Design (CCD) approach and service design processes within a community context, to build sustainable socio-economic models. The project was done in Botswana with a small ceramic making enterprise which specialises in making handmade and traditional decorated stoneware products. The entity has 17 women employees. The enterprise was selected because it has great potential to develop and scale up. The workshop’s aim was to establish how service design may improve the quality of life in rural areas by involving local communities in finding solutions to developmental processes as well as empowering and building capacity in the community.
As this is a community enterprise, the expectation is that at the end of each financial year, 25% of the profits go to the larger community. The money is channelled through the Village Development Committee, which oversees all developmental activities in the village. The money is used to develop other sectors in the village for the benefit of the whole community. Sharing resources with others or the less privileged is not something new to Botswana as it is embedded in the people’s culture. The service design intervention was to co-create solutions which will facilitate this entity to grow its business so that the community can benefit from royalties. The co-creation sessions focused on the following sectors: Profiling the entity, mapping the entity’s stakeholders, production processes and management and communication processes. Various solutions were co-created in all the aforementioned sectors and the entity has started implementing them. It is still too early to measure the impact of the intervention at this stage.