Communicating the Wellbeing of a City with Santa Monica challenged ArtCenter students to work alongside Santa Monica civic leaders and other community stakeholders to translate the City of Santa Monica’s pioneering Wellbeing Index into innovative transmedia design campaigns that would communicate a shared understanding of the community’s strengths and needs, encourage collaboration among city leaders and local organizations, and improve a collective sense of wellbeing for all citizens of Santa Monica.
Employing wellbeing data results and field research, student teams designed, constructed and tested conceptual campaigns in real-time with real residents. Teams had immediate feedback to retool and iterate on their concepts. Students drew upon the knowledge of Santa Monica experts to help guide them to create captivating, connective and resonant campaigns for residents of Santa Monica.
The project outcomes were noticed by local Santa Monica press and organizations, and The Office of Civic Wellbeing has expressed interest in moving the concepts forward to full implementation. Follow the projects progress on their social media pages (@SAMOpoly & @SantaMonicaFamily)!