Interested in Service Design Pedagogy and Practice? 

Curious about service design tools?
Wondering about service design applicability?
Want to learn about the case studies from leading service designers?

Then join Lara Penin at the book launch of An Introduction to Service Design 

May 23


  • 5:30PM: Introduction of the book by Lara Penin
  • 5:50PM: Panel discussion with some of the book’s collaborators:
  • 6:45PM: Audience Q+A
  • 7:00PM: Book signing / Meet & greet

Books are available for a special price when pre-ordered with event RSVP.

About the book:

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

About the author:


PeninatEvent Café (UL 103) at The New School University Center

63 Fifth Avenue, New York NY 10003, United States

More info: 

About the book

About the book launch