The ServDes. conference committee welcomes proposals to host the Service Design and Service Innovation conference 2022, “ServDes.2022”. This will be the 8th edition of the biannual ServDes. conference, following Oslo (2009), Linköping (2010), Helsinki (2012), Lancaster (2014), Copenhagen (2016), Milan (2018) and Melbourne (2020). ServDes. is the premier research conference for exchanging knowledge within Service Design and service innovation studies. It is a biannual conference with the aim of bringing researchers and practitioners together to discuss, share and evolve the emerging discipline of Service Design, and design-related service innovation. Proceedings from the conference are published open and online, and their availability for readers and indexers is guaranteed by Linköping University Electronic Press.  

We welcome applications from institutions with a proven history of research and/or education in or related to this field and a relatively active local environment to deepen understandings and practices of Service Design. 


Your proposal should answer some basic questions, in order to be part of the selection process, and be around 2000 words long:

Where: information on the hosting organisation, city and accessibility. Unique features that delegates might learn about and experience during their visit. 

Who: who is the organising committee? Is there the required capacity and expertise? What are the ongoing and past topic-related projects, publications or education activities? Please include a documented commitment from the local research group/team and the host institution. 

What: what is the proposed theme of the conference? Why is it relevant for the development of the field?  Any idea for its possible format and publication options beyond the proceedings, and potential social program 

Why: why do you want to organize the conference? What is the interest in relationship to service design and service innovation? How is this valuable to the hosting institution (staff, students), industry and design / research community more broadly? 

When: when will the conference be held, and how does those dates fit with other conferences in 2022 and deadlines in 2021? 

How: information on facilities, accommodation and supporting services (eg. conference services, transport, IT, etc.) Please provide a list of necessary facilities and resources that will help in hosting a conference. 

How much: costs, estimated number of participants and possible conference fee, plans for sponsorship. Is it sustainable and accessible? 
Submission:Please send submissions (pdf document) to by 31st May 2020.