Brazil – Recife – O Imaginário DESIS Lab

For Admission

Starts: 30 October, 2018
Duration :
Instructors: Brazil – Recife – O Imaginário DESIS Lab
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Name: O Imaginário DESIS Lab
City: Recife
Country: Brazil
Coordinator : Prof a . Dr. a Virginia Cavalcanti, cavalcanti.virginia@gmail.com
Operational manager: Prof a Dr. a Ana Andrade
E-mail address: contato@oimaginario.com.br
Telephone number: +55.81.30899065
Website: www.oimaginario.com.br
Facebook Page: facebook.com/oimaginariolab
Instagram: instagram.com/oimaginariolab
Flickr: www.flickr.com/photos/130399034@N05/albums/with/72157669993313271
Youtube: https://www.youtube.com/channel/UC7mYU-SQX-thcOPc_v0Yz6g
Hosting institution: University Federal of Pernambuco – UFPE, Av. Prof. Moraes Rego, 1235 – Cidade Universitária, Recife – PE – CEP: 50670-901, +55. (81). 21268000, www.ufpe.br/pt

Background and objectives 
O Imaginário is a teaching, research and extension laboratory at the Federal University of Pernambuco, involving teachers, students and technicians from different fields of knowledge, with an interest in issues involving design and sustainability. It is the result of the evolution of research and extension projects, which amounted efforts for the insertion of design in both the industrial as artisanal level. Its mission is to provide research-based design solutions that are committed to the user and the sustainable development of processes and systems.

In 2000, the first actions of the Laboratory were directed to the universe of artisanal production, with a focus on the reality of the craft-producing communities of the State of Pernambuco. These experiments were essential to raise questions about the role of the designer and the repercussions of their actions in promoting sustainability in cultural, social, environmental and economic dimensions.

As a consequence, an interdisciplinary methodology of design intervention in handicrafts has been developed, focusing on the communities, their desires and is anchored in the axes: management, communication, market, design and production. Participation, collaboration and the role of artisans, together with local agents joints allow the creation of networks that guarantee the sustainability of these productive groups.

Over the years, the model has been applied in traditional and non-traditional artisan communities and points to sustainable results that can be conferred by the diminished power asymmetry between groups and institutions (governments), the expansion of artisan groups, shared management, transparency in the handling of information and respectful dialogue between artisans and the market.

Primary research areas and activities

The Laboratory O Imaginário: Design, Technology and Culture is the title of the research group certified by CNPq that houses the actions and projects developed by the Laboratory grouped in the two lines of research: Design and Sustainability and Design and Material Culture.  Line Design and Material Culture is dedicated to research of the relationship between design and material culture in Brazil having as object of study tangible and  intangible artifacts. The research focus is on the relationship between artifacts and people, based on the recognition of behavior, values and social practices; of the reflection on the new methodologies applied to the design of products + services  projects; of the configuration process supported in the mediated relationship between designer x object x production x user / consumer x context.

Design and Sustainability is focusing on research of the relationship between design and sustainability organizations. The work focuses on researching materials    and improving practices, processes and products, incorporating the possibilities of  social networks and digital universe that impact on the development of the product + service system under the perspective of sustainable development.

List of projects and research

Project: Maintenance of the José Romualdo Maranhão Cultural Center
Execution: April/2017 to April/2018
Fund: Pernambuco Cultural Incentive Fund – FUNCULTURA
Objective: To maintain the operation and production of the José Romualdo Maranhão Cultural Center, located on the beach of Ponta de Pedras, Goiana – PE, stimulating communication with the local community and society, aiming to increase the possibilities of competitiveness and sustainability of artisans.

Project: Hands of Pernambuco Site
Execution: April/2017 to April/2018
Fund: Pernambuco Cultural Incentive Fund – FUNCULTURA
Objective: To optimize Hands of Pernambuco Site by means of maintenance and technical improvement, revision and expansion of content and strengthening of its dissemination, with a view to increasing the visibility of production groups – Potters of the Cabo, Cana-Brava Craft and Quilombolas from São Lourenço – and communication between producers and buyers, stimulating their competitiveness.
>>> www.maosdepernambuco.com.br

Project: Photography workshop for artisans focusing on social media
Execution: April/2018 (in progress)
Fund: Pernambuco Cultural Incentive Fund – FUNCULTURA
Objective: Conduct photography workshops aimed at craftsmen; making use of low and medium complexity of equipment, with the registration order and advertising handmade products in social media.

Project: Mapping and Cataloging of Handcrafts Masters in Cana Brava Fiber – Ponta de Pedras, Goiana – PE
Execution: April/2018 (in progress)
Fund: Pernambuco Cultural Incentive Fund – FUNCULTURA
Objective: Map, catalog and register data on the iconic masters and their works in cana brava fiber handcrafts, in Ponta de Pedras, Goiania-PE, from the identification of its importance and historical-cultural representativeness for the establishment of the tradition of this craft activity for locality and the State, aiming to form a permanent collection accessible to the public.

Project: Ceramics in schools: knowledge transmission workshop in Cabo de Santo Agostinho
Execution: April/2018 (in progress)
Fund: Pernambuco Cultural Incentive Fund – FUNCULTURA
Objective: Create awareness of the production red handmade ceramics for various modeling practices, taught by a master craftsman ceramist, for their own community, focusing on sensitizing young people and children to value the handmade ceramics in Cabo de Santo Agostinho.

Project: Pricing Model and Digital Tool for Ceramic Handicraft Environment: case study of cultural artifacts Crafts Center Architect Wilson Campos Júnior
Execution: 2017 (in progress)
Fund: National Council for Scientific and Technological Development – CNPq
Objective: Research to develop a pricing model and a digital tool for the artisan environment, with a case study at the Wilson Campos Júnior Crafts Center in the artisanal ceramics, from the perspective of the creative economy, and based on the concepts of sustainability and competitiveness, aiming the aggregation of value to the cultural artifact in the productive chain of the ceramic crafts of the Cabo de Santo Agostinho.

People 

  • Profa. Dr.a Virginia Cavalcanti – CoordinatorProfa. Dr.a Ana Maria de Andrade – CoordinatorProfa. Dr.a Germannya D’Garcia – Material Researcher
  • MSc. Tibério Tabosa – Facilitator of Market Acess
  • Ana Carolina Reis – Designer
  • Erimar Cordeiro – Designer
  • Vinicius Botelho – Designer
  • Danyelle Marques – Project Manager

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