DESIS Lab Name: Social Design Hub
City: Mexico City
Coordinator: Paulina Cornejo | Contact: firstname.lastname@example.org
Hosting Institution : CENTRO Av. Constituyentes 455 Col. América Miguel Hidalgo Mexico City, 11820 T. +52 (55) 2789 9000 www.centro.edu.mx
Tel.: +52 (55) 2789 9000, Ext. 8945
People (participants’ names list):
- Paulina Cornejo | email@example.com
- Tania Carregha | firstname.lastname@example.org
- Angélica Carrillo | email@example.com
- Vicencio García | vgarcíab@centro.edu.mx
CENTRO is a private higher education institution founded in Mexico City in 2004, specialized in the fields of design, communication, film, architecture and new media. In 2015, the relocation of the campus in a privileged but socially complex area of the city reaffirmed CENTRO’s commitment to train creative professionals aware of their contexts and empowered to affect positive social change. This led to the creation of the Social Design Hub, a cross-cutting area of CENTRO, that promotes research and learning activities designed in collaboration with faculty, staff and students from undergraduate, graduate and social service programs.
- Design projects with social value.
- Raise awareness on the potential of creative professionals to affect positive social change
- Link faculty and students with real life problems and communities.
- Impact student’s personal and professional development, and quality of life of communities.
Primary research areas and activities
Among its primary functions, the Hub works in the design of community projects with neighbors that seek to encourage mutual exchanges and benefits. The experiences have led not only to capacity building, but also to the creation of a sense of trust and engagement within participants. The Hub offers learning programs for undergraduate and graduate degrees, and collaborates in courses that are aligned with social innovation topics; it also offers advice to student projects and thesis dissertations with social focus. The Hub identifies and analyzes all the socially oriented projects developed at CENTRO (past and present). As a result of this work, it has built a network of neighbors, students, staff, graduates and experts that seeks to interconect people, and share information and oportunities, in order to promote creative social innovation ecosystems.
List of projects
- CULTIVA urban farming workshop: (2016 – ) collective-driven initiative based on the creation of shared value within the extended community of CENTRO (neighbours, faculty, students and university staff). The workshop and activities seek to empower the community and build trust among participants, while detonating small ecosystems and micro economies.
- Cine Ciudad Workshop: (2016 -) program designed and delivered by students. It is based in the interaction with neighbours under the premise that everybody can make cinema.
- Fashion Design and Patterning Program: (2017 -) High-level training program for neighbours delivered in collaboration with the major in Fashion and Textile Design. During summer editions, fashion students deliver a workshop to expand participant’s knowledge and skills in textile techniques. In the mid-term participants are expected to offer high quality sewing services for student collections.
- Time Capsule: (2017 -) Workshop in collaboration with the Graduate Program Design of Tomorrow, to create fictitious community news based on speculative designed futures for the year 2038.
- Al CENTRO de la cancha: (2016 -) Tournament proposed in a Social Design Workshop to invite teams from CENTRO and surrounding neighbourhoods to play soccer at a community venue. Its aim is to promote sports and community bonds.
Cornejo, P. (2018). Designing with our neighbours: The CULTIVA Case. Economía Creativa (9), May-Oct, pp.52-83. Retrieved from
Brown, S. (2016). El diseño social como un lenguaje desde abajo, Economía Creativa, Otoño-Invierno (6), pp.97-101. Retrieved from http://centro.edu.mx/ojs_01/index.php/economiacreativa/issue/view/8
For more information about Social Design Hub activities please visit www.centro.edu.mx/hub and https://sites.google.com/centro.edu.mx/hubdisenosocial/inicio