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SUNDAY JUNE 5TH 2016 10.30 am:  presentation of the book  “Design, When Everybody Designs” by Ezio Manzini with an open discussion as an opportunity for exchange for the topic proposed.

Ezio Manzini  is a leading thinker in design for sustainability, founded DESIS, an international network on design for social innovation and sustainability. He is Honorary Professor at the Politecnico di Milano, Chair Professor at University of the Arts London, and currently guest Professor at Tongji University, Shanghai, and Jiangnan University, Wuxi.


In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created. Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and non expert designers in the coming decades.


_10:30-10:40 Welcome Speeches and Introduction of the book

Mr.Mao WeiYing, the Board Member of Tongji University Council

Prof.LOU Yongqi, Dean, College of Design and Innovation,

Tongji University


_10:40-11:20 Open Lecture by Prof.Ezio Manzini: “Design, When Everybody Designs”

_11:20-12:20 Panel Discussion

Prof.Ezio Manzini, President, DESIS Network

Prof.Richard Buchanan, Case Western Reserve University & Tongji University

Prof.Kaja Tooming Buchanan, College of Design and Innovation, Tongji University

Prof.Dajian Zhu, School of Economics & Management, Tongji University

Prof.Yongqi Lou, Dean, College of Design and Innovation, Tongji University

Moderator: Assis.Prof.Francesca Valsecchi, College of Design and Innovation, Tongji University


_12:20-12:30 Closing speech Prof.Ezio Manzini



Union Church on the Bund 107 Suzhou South Road (Yuan Ming Yuan Road), Shanghai

外滩源联合教堂,南苏州路107号 上海